I tend to be optimistic about Google's future and therefore also positive about Google as an investment opportunity. However, no good decisions are made without considering both sides of a story. This also goes for investment.
That's why I want to quote this great article from Motley Fool, which mentions a possible threat to Google. You can be sure, I am going to spend some time checking out Wikipedia in the weekend!
To read the whole article - click the title of this blog post.
Quote:
"Giant No. 2: Google
Once upon a time, a search engine with an odd name seemed to come out of nowhere. Suddenly, the word "Google" became part of common speech. It's a giant now with a capital G. At my last check, Google shares were trading at about $300 a pop, giving it a market cap of a whopping $84 billion. At the moment, most people view it as a clear Internet winner, expected to win in just about every area it touches.
Is Google invincible? Of course not -- no company is. However, given Google's search expertise, its killers may not be Internet heavyweights like Yahoo! or Microsoft. I had a recent chat with David Gardner, and he theorized about a candidate that could possibly cripple Google in search, where it is strongest: Wikipedia -- the information clearinghouse run by the nonprofit Wikimedia Foundation.
Quietly, stealthily, private Wikipedia has amassed a wealth of information through the power of community, becoming an "open source" answer to traditional reference material. People pull from their own expertise to update Wikipedia's entries, making it the major Internet encyclopedia -- and it's free of charge. It recently became the most popular reference site, with traffic up 154% in one year, according to Internet monitoring firm Hitwise.
Indeed, when you're looking for a specific answer to a specific question, a definition of a term, or such, Google searches can at times feel like looking for a needle in a haystack, whereas Wikipedia doles out instant answers. Ouch."
Source: Motley Fool
Thursday, September 29, 2005
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