no sign of Yahoo! catching up. Also Google's Adsense is far better at
maximising return on the pageview than Yahoo!'s Overture is. Yahoo! has
even publically admitted - that they will not catch up on Google. So
why don't they just go ahead and run Adsense? I am sure that they could
get to keep around 90% of the revenue and I am sure that Yahoo! revenue
would increase dramatically if they did. Adsense just is better
capitalisation than Overture.
Advantage - Yahoo! shareholders would get a lot better return on their
investment
of this happening