Yahoo! Should Run Adsense

Google DOES have by far the largest group of advertisers and there is
no sign of Yahoo! catching up. Also Google's Adsense is far better at
maximising return on the pageview than Yahoo!'s Overture is. Yahoo! has
even publically admitted - that they will not catch up on Google. So
why don't they just go ahead and run Adsense? I am sure that they could
get to keep around 90% of the revenue and I am sure that Yahoo! revenue
would increase dramatically if they did. Adsense just is better
capitalisation than Overture.

Advantage - Yahoo! shareholders would get a lot better return on their
investment

Disadvantage - Yahoo!'s pride would hurt, and probably stand in the way
of this happening