Thursday, November 17, 2005

CNET: Google blankets city with free Wi-Fi

It is all set. Google has won its first city over on free Wi-Fi. Not San Francisco yet, the jury is still out on that one, but its home town of Mountain View, California. This will provide free wireless Internet access for the approximately 70,000 residents in the Silicon Valley.

It must be just a matter of time, before cities in the rest of the world is offered the same Wi-Fi blanket. The potential for Google to gather more users and information about them is huge. It could prove very helpful in expanding and monetizing local search for Google. This could turn out to be one of those strategic advantages, that competitors will find very hard to compete with.

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