In Q4 two things happen:
- Most advertisers concentrate their spending here
- Internet usage starts to slow a little from mid November due to holiday season activities like shopping for presents, x-mas parties, religious functions etc. etc.
What happens in Q1 is:
- Advertisers just spend most of their budgets in Q4 and so did most people - so demand for advertising is smaller
- Search has its prime quarter here - all three months have the heaviest search activity
You can see Google's Q1 announcement and webcast from here!
Disclaimer: Buying stocks and options are full of risk - make sure you make your own judgment and remember that it is on your own risk. Yada yada yada..