Google, Yahoo! and Microsoft MSN are the three greatest contenders in the all important search industry. All important because the stakes are so high, the money so big and the nature such, that the winner could become the dominant player in both the online and the software industry. Which is why Microsoft is so scared of Google, why Google is the most valuable media company today and why Yahoo! is focused heavily on search and trying to catch up. This blog takes the view of the investor.